Blackbird..the aftermath...

On September 5, HP hosted its largest PSG event, “Your Life is the Show", which was attended by over 800 customers, partners, industry influencers and 350 press and analysts. Lifestyle showcases filled with the latest portfolio of PSG commercial and consumer products wowed those in attendance.

Capping the stage show presentation was the unexpected reveal of the HP Blackbird 002, which captivated the audience and led to the opening of the previously sealed Gaming Gallery.

Initial reports from top-tier press as well as bloggers conveyed enthusiasm throughout coverage of all the new products, showing particular interest in the HP Blackbird 002 and the new iPAQ models. Coverage has underscored HP’s great strides in various product areas, including innovation and design. The launch of HP’s first gaming PC since the Voodoo acquisition garnered very strong media attention.

Positive articles, reviews and blog commentary applauded HP Blackbird 002’s features, performance, design and overall wow factor. Noted critic Brian Lam of Gizmodo claimed Blackbird is by far the most beautiful PC he has ever seen and analysts and reporters agree that this system strengthens HP’s reputation as a cutting-edge designer and gives HP a strong foothold in the gaming PC market.

We are also seeing print publications release the most compelling reviews that anyone has ever seen in such publications. Blackbird 002 is truly an amazing machine, yet we've only just begun - I guess you'll just have to wait and see what's next. Generally speaking things are awesome - we couldn't be happier with the response.

The Inquirer, Voodoo’s Blackbird spreads its wings
“REMEMBER ALIENWARE? It used to be a high end gaming computer maker that was bought by Dell and smothered into obscurity. Sad. HP bought Voodoo to form VoodooHP, and with the launch of its first product, the Blackbird 002, it is clear that this hasn't happened at HP.” – Charlie Demerjian

Wired.com (Gadget Lab)
HP in NY Liveblog – Blackbird 002 Gaming PC Unveiled
"Voodoo PC is up! Sexy, sexy gaming hardware." – Rob Beschizza

CNET.com, HP Blackbird 002 – 9.3 Spectacular
“HP's Blackbird 002 earns the highest rating this editor has ever given a desktop PC. Its design rivals the Apple Mac Pro, it takes risks that benefit your upgrade path, it's fast, and it's competitively priced. If you can afford it, and you want a high-end gaming PC, buy this one. End of story.” – Rich Brown – 8.5 Editor’s Choice

PC Mag.com, HP Blackbird 002 Five Stars
"Sleek like its reconnaissance-plane namesake, the HP Blackbird 002 is poised to excel on a specialized mission: ruling the gaming grid. A combination of innovative design, the intelligent picking and choosing of features from the newly merged companies, and a stealth introduction of a product without the rivals catching on and copying it beforehand all speak volumes about how the HP/Voodoo collaboration is working out.” – Joel Santo Domingo

Gizmodo
The Love Child of HP and Voodoo: Blackbird 002 Gaming PC Photos and Impressions
“It is by far the most beautiful looking PC I've ever seen.” – Brian Lam

San Jose Mercury News
“Every element of the HP Blackbird 002 – from its aluminum chassis to the cast-aluminum foot – contributes to its stunning look and extreme performance. It features patented, full system liquid-cooling to keep itself running cool in even the most heated head-to-head gaming scenarios.” – Dean Takahashi

New York Times, H.P.’s Blackbird 002, the Spy Plane of Gaming PCs
By Marty Katz

Reuters – reposted on Washington Post , NYTimes.com
HP unveils "Blackbird" high-end gaming PCs
By Scott Hillis

BusinessWeek.com, Game On for HP
By Arik Hesseldahl
September 5, 2007