It’s been nearly a year since the acquisition of Voodoo by HP and we’ve been pretty quiet about what has been going on behind the scenes.
When Voodoo was acquired we immediately created a new gaming business unit within HP in order to best amplify one another’s strengths. We spoke publicly about this strategy and how our relationship would be a symbiotic one - how we would work together and not separately to build this business. We then expanded our team, which now spans from Cupertino, to Calgary, to Taipei. In the meantime there was speculation, both good and bad, as to whether or not this strategy would work – all of which fuelled us to beat expectations – such expectations were high, both internally and externally. That said, under HP Gaming we are now designing a portfolio of products which belong to two different brands, Voodoo and HP.
Today is a very special day, because we’re unveiling our first machine featuring grounds up innovation that you have not seen in a gaming or high performance computer - ever.
Rather than picking a price point and working backwards, we took the time to study the market. We knew that the first thing we wanted to create is a desktop PC – because the desktop PC is our bread and butter. We also wanted to create this under the HP brand because we prepared to scale, and we’re already developing a portfolio for both brands.
We studied all of the best desktop PCs from all major manufacturers because we wanted to understand why innovation has been lacking in the desktop space. Even the people at Voodoo were frustrated with the lack of innovation, thus the reason we felt the partnership with HP would allow us to do things that others could only dream of.
Our research in the desktop space proved interesting – on the high end PC side it seems as if all of our competition are behaving like their nothing more than re-marketers for major semiconductor and software companies. Instead of innovating, they are simply throwing together a suite of components into a “box” (in every sense of the word), throwing a bunch of third party stickers on it, and competing on price for it. Companies are fixated on benchmarks and specs, but they clearly missed the mark when it came down to customer experience. Retail prices have eroded, and innovation has deteriorated.
On the high end the value was starting to get lost in paint jobs and flashy lights. While semiconductor and software companies may be successful with the “sticker marketing”, the long term effects are all but devastating.
Our team chose to fixate on the customer experience and work backwards from there and in the process we grabbed cool technologies and ideas from all over HP, including the workstations, servers, labs, and of course Voodoo. The result is very compelling. Not only are we successfully showcasing technologies from other business units within HP, but we also created
Blackbird 002.HP Blackbird 002 is actually our second product, 001 was canned during the time of the Voodoo acquisition for a number of reasons. We decided that we wanted to create something that was truly game changing – and we did just that. “Blackbird 002 with Voodoo DNA” is the most advanced enthusiast class PC on the planet –
it literally kicks the crap out of anything in its class – go ahead and check it out for yourself. There is absolutely no comparison, and it’s easy to see why.
What is “Voodoo DNA” and what does it mean to you?

When you first look at Blackbird you’ll find no stickers on the outside of the chassis – just the subtle HP logo, along with a really cool Voodoo DNA logo in the interior. The team at HP Gaming created the Voodoo DNA brand to associate the amount of detail that was created on the inside to gamers and enthusiasts. Essentially, when we started designing Blackbird 002 we spoke to gamers and enthusiasts and took all their feedback and created customer centric innovations that just make sense.
Many of you may not realize this, but after HP acquired Voodoo we performed a major expansion in Calgary, bringing in experts from all over the industry, new equipment, and a much larger facility. We created an ultra cool “custom shop” with state of the art machinery, an additional downdraft bake booth, and a new cell manufacturing process dedicated to Blackbird 002. In the process we also extended our service hours and expanded our customer care team. Service on your Blackbird 002 is not “outsourced” - we handle all the service and call volume in house – in North America.
Too many other little things to list here, but once you crack it open you’ll understand.
What are some of the major features of Blackbird?- Most simple and efficient liquid cooling system in the world: No unnecessary technologies that create heat and hurt reliability. No loud fans, no leaks, no thermal electric coolers, no massive power drain - and it is super clean.
- The tightest cabling in the industry: That’s right, we’ve been tested over and over again, and if you ask anyone in the space, there is no company on earth that does cabling like Voodoo does. Tight cabling not only looks amazing (like looking under the hood of a Ferrari), but it also allows for efficient airflow. That said, our biggest complaint was the cabling is so tight that it’s hard to replace a component like a hard drive without altering it. With Blackbird 002 that’s not a worry! You can replace a hard drive in 10 seconds (literally), with no tools, and no touching the cables.
- No proprietary components: No BTX motherboards to wait for! We currently chose an ASUS Striker motherboard for Blackbird 002. The bottom line is we wanted to use industry standard components throughout, and we did. This means you can go to any online store, buy an ATX motherboard, and install it yourself if you want! You don’t have to wait for HP to create a new motherboard – how cool is that? I wonder if our competition wishes they could say the same?
- Build by power users for power users: Our team understands gaming, they understand the requirements for video editing, flight simulators, medical imaging, photo manipulation, and so on. Blackbird 002 is built in a Voodoo approved facility, right next to the Voodoo production line – and it’s overseen by Voodoo trained technicians.
- Totally tool-free: Open and remove the door all in one motion. Get inside your PC and remove the interior panels, all with no tools. Need to replace a hard drive, sound card, or optical drive? No tools. It’s just that simple.
- It’s not a big hunk of plastic: While our competition loves plastic – we believe it should only be used for functional pieces – but certainly not as the major material in your system. HP Blackbird 002 is constructed from all cast aluminium. The doors are something to behold, constructed using a deep draw process only available in the car industry. The aluminium fins also help dissipate the heat.
- Hover effect: Have you ever seen a PC like this suspended in mid air? It really does give that effect, and what’s cool is the fact that we introduced a sixth side of cooling! Cold air is brought into the foot directly into the industry standard power supply and dumped out the back. This is just such an amazing accomplishment, and it means that you don’t have to worry about excess heat inside the chassis thereby increasing the stability significantly.
- Slot Load DVD Drives: HP created Light Scribe technology, and our slot loads are the best in the business. We include up to two slot load DVD drives, and another 5.25” bay for expansion if you want something else to go with them.
- Loads of Expansion room: 5 totally tool free hard drive bays allow you to install up to 5 terabytes of storage. You read right, 5 fricking terabytes. Oh and did I mention certain configurations allow hot swapping? That’s nuts.
- Too many other things to list: From the out of box experience, to the unique “mod panel”, rear port illumination, and much much more. I could go on for days, I catch myself salivating as I write this – it’s just that hot.
Words words words
I may be the spokesperson for the gaming team – but the team effort and passion that was generated in the creation of Blackbird is simply amazing. I can’t thank the countless people who helped make Blackbird a reality – our program manager Vida Z must be very proud, because she was integral in bringing two teams together, and even in the most challenging times she kept things rolling. This is simply the best project I’ve been involved with in my 15 years, and if you think this is good, wait until you see what else we’re working on.
On behalf of the entire team at HP Gaming, we hope you enjoy Blackbird 002 as much as we enjoyed creating it for you.
BTW - While there were a few leaks, the pictures sucked - the "spy photo" that has been floating around is an engineering unit - it's nothing like the real thing.
..and now some words from the mediaWe have been showing Blackbird 002 for awhile now. When we invited some media for a pre-briefing in San Francisco I said that we’d “make them cry”. I was kidding of course, and I now leave you with some of the reaction we picked up during our pre-briefs with the media.
From Steven Morgenstern, Rolling Stone, Cigar Aficionado, Mens Health
“The physical shape is great. It has a real unique look….. It also has a no bulls**** feel, which I really like.”
From Scott Alexander, Playboy:
“It just looks bad a**…..It has a real visual heft to it. It’s a great way for people to get a little part of Voodoo.”
From Joel Santo Domingo, PC Magazine:
“My gut feeling is that some of the competition are going to s**** a brick”
From Daniel Dumas, WIRED:
“G*ddamn! That’s quite a system you got there.”
From Darren Gladstone, Games for Windows:
“It does look bad a**. I can’t wait to throw some games at it……think Will (G4TV Tech Personality) is going to dry-hump it on the spot.”
From Gordon Ung, Maximum PC
“The whole thing is pretty @*#! nice!”