If only everyone had such problems

This letter made me laugh so hard that I had to ask for permission to post it on my blog. We have some very interesting customers - this particular gentleman called to order an Omen, and he ended up ordering two Blackbirds. The catch is he asked that we put one on his American Express Black Card and the other financed as he didn't want any heat from his wife. (For context, he also has a high end laptop from us which lost a key).
Before I post the email, I wanted to share his thinking in purchasing. Interestingly enough, Blackbird wasn't even a consideration for him because he figured it might have been too "inexpensive". Not in an arrogant way, but he really thought that if one of our competitors charges $15,000 for one PC why could he buy two Blackbirds for $15,000 complete with 30" displays and a 750 Gigabyte Media Smart server?
This really put things into perspective for me. Blackbird is the best engineered performance PC on earth. I'll say it again, incase any of our competitors disagree: Blackbird is the BEST engineered performance desktop PC on earth. The system is built like a tank, and in many ways the best way to describe Blackbird is "beautiful technology wrapped in a beautiful shell". Anytime you price out a Blackbird just keep in mind the value you're getting when you compare it with our competitors. You CAN buy a Blackbird with the best current hardware configurations and feel good about the value that you're buying. I'll talk more about "value" later.
The following is the email he sent
Rahul and Chris,
Yes the financing was approved before AB went into the hospital on 2/5. I didn’t want my wife to see a 15K charge on my AMEX. Long story short………………She hasn’t stopped harassing me about my Ferrari 599 GTB I took delivery of this year. We agreed 4 cars are enough. She’s had her Range Rover for 2 years and it has only 8000 miles on it, a pretty good argument unless you’re a dude who loves cars. Well, I went out a bought a Escalade ESV( the longer one) 2 weeks ago , I call it a vehicle of necessity. ……2 kids, 2 dogs, and now 2 black birds. I just knew she was going to shit about the computers, so I’m embezzling the money from myself actually. She rarely opens the AMEX bill, but I’ve gone paperless with my checking account. She actually spends more of our money on thousands of little things, I buy big things. Here’s an example:
We’re in this little town in France and she sees these candle sticks that look like they’re worth $20.00 CAN or US. She asked the women the price. She speaks pretty good French, but not great. She turns to me a says they are either $3300.00US or $33,000.00 followed by, I still want them.
Please someone call me about the financing, I have the stupid letter in my pocket and overnight me a keyboard for her damn computer. Are you guys just trying to get me to buy her a new laptop?
XXXXXXX
P.S. Just so you think I’m not going “green” . I’m considering geo thermal heat, like Al Gore and I’m going to buy a battery powered car like the GM Volt.
6 comments:
Hmmm, interesting example. AMEX Black, Ferrari, Range Rover, Escalade and 30K candlesticks... so you are really just trying to convey that people who buy "luxury goods" also buy blackbirds, right? Fair enough, but your message may be lost on people who are on the wrong side of the "income elasticity of demand" equation. (They probably don't read your blog though.) ;)
Sounds like a letter from a proud rich man bragging about his wealth, and "problems". I'm sure that many of your readers are impressed by such descriptions of wealth.
I am not too sure that real computer lovers would want to be associated with characters like this guy. Be careful about what image you want to project Rahul...
Why buy an OMEN when you can buy a Blackbird instead? Seems like Voodoo has tough times ahead...
Hi Terence, I don't get impressed by wealth, I get impressed by what people do with it to affect change.
However, you did bring up an interesting point, Why buy an OMEN when you can buy a Blackbird instead? Seems like Voodoo has tough times ahead...
The Voodoo Business unit = Blackbird = Voodoo = one in the same. As far as Omen goes, stay tuned for the rest of our portfolio. If you think Blackbird is hot, get ready to fall out of your chair.
Hi Colin, I'm trying to convey that Blackbird is cheaper than it should be. According to this guy who lives a life of luxury, he thought because Blackbird was half the cost of our competitor he wasn't getting a great machine. Completely untrue..
I think I could have conveyed it better though :)
Rahul, I get it now. I guess I missed the point about the competing product.
Terrence, I actually wrote the email posted and I was not bragging about my wealth. I've been purchasing high-end machines for years, when I had the money or not. I'm an X-tech engineer myself. From a consumer stand point, Rahul personally took 45 minutes discussing configurations with me and I in turn shared a personal story with him. As a business owner, I can tell you there are not many companies small or large where you can speak to the guy in charge about purchasing one machine. I got the impression I was still dealing with a boutique niche company with access to the highest levels of the corporation. My blackbirds are awesome, try calling Dell and getting the CTO of alienware on the phone! David
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