I wrote this article for the latest issue of CPU Magazine just after we returned from GDC. Check out the latest issue over here!Last month in this space, I wrote about my own confusion surrounding Games for Windows. We had a meeting with Microsoft at GDC, and while they still face challenges, it does seem that they are dedicated to making good on their initiative based on what they said at the meeting. Whatever it is that Microsoft is trying to do, we’re all in agreement that the PC Gaming experience needs to be improved.
Speaking of improving PC Gaming, a group of us had an interesting meeting with the WildTangent team during GDC. As many CPU readers know, Alex St. John, the widely known “father” of DirectX, is the CEO of WildTangent and also a regular CPU columnist. I have always liked Steam’s approach to digital downloads, and their DRM system is pretty well managed. I always have thought that Gabe Newell is a genius, and when I heard that Alex St. John felt he had a good alternative to Steam, my interest piqued.
I always thought WildTangent was about making games easier for my mom to play, and as much as I like looking at Bejeweled, I can’t see myself playing it until my 50th birthday.
Well, surprise, surprise, Alex’s team has been working on a really cool core gamer module that will allow you to play AAA gaming titles (think Company of Heroes or Call of Duty 4) free with ads or on a pay-as-you-go basis. You can even choose to buy the game outright if you’d like and have it downloaded directly to your PC so you can start playing immediately.
The way it works is simple: You log in to your game software and, using a standard gamepad or mouse, you choose a game from a list of titles. If the game is already installed, you may choose to play it. Otherwise, you can cue it up for a download to play later.
Sounds a lot like Steam, right? Not quite. The cool thing about this software is you don’t have to buy the game in order to play it. You can choose to either watch an ad from a sponsor (if there is currently a sponsor) or pop a few virtual WildCoins in to play. WildCoins are the currency WildTangent developed to facilitate its pay-for-play system on casual games, and now they’re alluring to hardcore gamers, as well.
Another way to look at this is you no longer have to worry about spending $50 on a game that sucks; you can play it for $1.50 until you close the application. Or if you prefer not to spend any money you can choose to watch an ad for a particular sponsoring product prior to playing and then play. For those of you who prefer to buy the game outright, WildTangent also gives you the option just to buy it and download it to your hard drive.
So it’s cool to see dedication like this in the PC space, and it gives me big hope for the future—a future where PC gaming should be as easy as consoles, yet deliver the richness you can only get on a PC. That said, the more we try to port console content to the PC, the greater chance we have of killing the creativeness of developers.
Now, who was it who said that PC gaming is dying again? Make no mistake: PC gaming is growing. It grew last year and the only thing that’s changing is the distribution model. WildTangent is definitely doing some wild things, and as long as the gaming experience on the PC gets easier, I’m all for it.
This brings me to the PCGA (PC Gaming Alliance) announcement at GDC. I was representing HP for our PCGA “go or no-go” decision, and since the announcement, people have been asking why we chose not to become a founding member.
While we believe it’s important to make PC gaming easier, we don’t believe that PC gaming is in trouble, and perhaps once we work out our own plans in the performance PC space, we’ll revisit this initiative. For the moment, I’m still enthusiastic about the future.
