Over the past few years we have experienced a few really big moments: joining the HP family; creating a start-up business within HP; launching Blackbird; setting up a dedicated Voodoo Business Unit; and more recently introducing the Omen and Envy 133.
Yesterday was another big one: it’s been announced internally that the Voodoo products are no longer going to be stand-alone entities, but rather they have been welcomed into the greater HP catalogue.
What does this mean?
Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them. The bottom line is we have ignited the brand and sparked big excitement; so we are now integrating our organizations to fuel our growth.
Since we were acquired by HP in 2006 the plan was always to transform cutting edge ideas and innovations from the high end Voodoo portfolio into various parts of HP’s portfolio. Thanks to the overwhelmingly positive response over our latest products the plan is now being accelerated ultimately making it a reality sooner than any of us ever imagined.
We’re lucky to be part of an organization that appreciates everything we have built and accomplished so far. The great news is we’re all heading in the same direction, and it’s a good thing – it’s a real good thing.
I wanted to take a moment to comment on the press that's been assuming the Voodoo brand is gone - this is not the case. I commented on Engadget, here are my comments below;
Being on the inside, and also being that I'm the founder of Voodoo and one of the key people setting up the integration, here's what I can tell you;
1) The Voodoo brand is important to HP, very important, so it will remain.
2) This is the next big step in our evolution, and it will give us the opportunity to expand our product line across the globe. Customers asked for it, so they get it --- that's the bottom line.
3) You can look forward to an expanded portfolio, more widely available, with local support and service. This is the kind of thing that Voodoo does not offer today but needs to offer in order to grow effectively.