12.22.2008

The Gaming PC As We Know It Is Doomed



***UPDATE TO THIS ARTICLE*** - Please check this link here...

Hello everyone, greetings from my winter wonderland in Seattle! The weather here is crazy! Hey did you know that in Washington State they don't budget much for snow removal, yet it snows almost every year? I was amazed when we were driving down I5 and not only do most people NOT know how to drive in the snow, but their tires are completely inappropriate for such weather. We witnessed accident after accident, and cars doing 360's... When will they learn?

Anyways, this is my latest article for CPU Magazine - it's a bit of a doozy, specifically about the dog days of the Gaming PC. The days of the gas guzzling SUV PCs are dying, and we're about to see the future.

In this run-down economy it’s clear that companies need to carefully adjust the way they do business in order to succeed in the long term. The trick is adjusting to challenging times without overreacting. Being too reactionary is always bad, but common sense dictates that companies consider the current market conditions and adapt accordingly.

Few could have predicted the economic devastation that we’re currently seeing; stocks are down to incredible lows and many companies are slashing their forecasts based on current demand. We’re seeing companies like AMD and Ford hanging on by a thread; Apple lost 50% of its value; and the incredibly profitable Intel has seen its market cap decimated. Of course, companies like Apple and Intel are fundamentally sound and will be fine in the long run. Others, like Nvidia and AMD, are facing some incredible challenges, and although they may pull through, their product roadmaps will likely change dramatically, which brings me to my point: The gaming PC as we know it is doomed.

I am not saying PC gaming is doomed, because it’s not—far from it—but the PC with four GPUs, a 2-kilowatt power supply, 16 gigabytes of memory, and a stack of hard drives is all but distant memory, at least for the PC gamer.

Sure, there was a time when a gamer would slap down his credit card and buy a maxed-out configuration just to eke out a few more frames per second, but as the hardware reached its potential and new consoles were released, the landscape started to change. We witnessed this change some time ago (I’ve been writing about it here and there), and I have publicly called on AMD and Nvidia to bring more value to their offerings, because quite frankly I cannot justify buying three $500 video cards just to play a game.

And hey, if I can’t justify it, how are we supposed to sell it to our customers? There was a time when selling high-end hardware was easy, because we believed in it. Now we’re retooling and retasking our configurations so they make sense; let’s face it, high-end hardware has delivered diminishing returns in terms of value. This is why you don’t see ridiculous offerings like Quad SLI and 2-kilowatt power supplies coming from our company.

Ever since the Crysis fiasco, things have changed dramatically. We’re seeing a push for HDMI-enabled 1,900 x 1,200 displays, and manufacturers are stacking them with such extras as Web cams, audio, and microphones and selling them for less than a high-end graphics card. Even the 4-megapixel displays (30-inch diagonal screens with 2,560 x 1,600 resolution) are still popular, but you don’t need a Cray supercomputer to run them.

We’re also seeing Intel bringing low-power, high-efficiency CPUs to the desktop. In the meantime, both AMD and Nvidia are trying to pull down their thermal specs, though you’d never guess based on the current requirements. It would take some prodding to get them to see the light—and we’re almost there. Nvidia has some amazing stuff in the works, including Hybrid SLI and, of course, Visual Computing, which will change the company’s value statement dramatically.

Here’s the bottom line: The glory days of wicked-stupid hardware requirements are pretty much gone. Game developers are in the business of making money, and thus want to distribute their games to the widest possible audience. This doesn’t mean current games don’t scale, because we all know that games on the PC scale well if designed properly. You can buy a game that delivers a half-decent experience on a mainstream computer and a killer experience on a higher-end PC. The question is, just how high-end does one need to go in terms of hardware before he blows his brains out?

Yes, some cataclysmic changes are coming in this industry. For those of you wondering what will happen to the boutique space, I would suggest that unless the boutiques see the light, there, won’t be much of a space left. It’s a serious challenge, and it requires serious resources to keep up with the innovation that’s about to unfold

49 comments:

Will Higgins said...

Obviously your idea of High End hardware is different from mine, but that's because I'm a poor gamer :D I think there is an element of disparity between games and hardware, in that the games are less advanced then the technology available. An example is the PS3. Now I know it's not a PC, but the hardware is very powerful, and while PS3 games have amazing graphics, it seems to me they're not all they could be. Another example could be graphics cards, modern GPU's are extremely powerful, so much so they're used as supercomputers the same as PS3's. If only Moore's wonderful law applied to video game graphics.

Anonymous said...

it's consoles makers and console game companies that are doomed.

I know that I can look for a job using my high end pc to look for jobs. I can send e-mails and look for information on the web can I do that with a consoles?

a lot of game consoles companies are going bankuprt because of production costs to make console games. You will see alot more big console companies go bankuprt too as well because there is less money out there.


hardware companies will turn on coinsoles hardware companies now more than ever why pc gamers buy the hardware. AMD has 80% of it's hardware in consoles they are dying.

There is tons of free game in the pc gaming market and games that last you years.

In fact there is some places in the world where pc gaming is still hot in a bad econmy.


expect to see alot more console companies like sony sinking or going bankuprt like raidical factor5

Cyborg Ninja said...

Hi Rahul,

Brilliant piece as ever...I totally agree...

A number of industries have experienced their 'Concorde' moment whereby the demand for bigger, better and badder has passed and now the market seeks more efficient, cheaper, durable and stable. Cars ,aircraft, pc's - all have had their zenith.

A shining example for the future though is the F-22 Raptor - it proves that better on a budget is possible if the motivation is strong enough!

It can only be a good thing though if the joys of pc gaming can:
become more affordable
branch out to more people
be more readily available across more platforms

It will be up to the game makers to do more (or at least as much) with less.

Ryan Meray said...

I say good riddance. It's only the fact we've seen the costs of all the other computer components drop that's allowed the 'premium gaming' components to flourish. Yeah, you're not spending $500 to $1000 on the CPU alone most of the time, so a $500 videocard isn't so unattractive.

But with the skyrocketing power consumption, heat generation, and the negligible performance gains given by some of this stuff, it's about time things came back down to earth.

Anonymous said...

Here I will link this for people to see. pc gaming is still hot in some places in the world.

http://www.koreatimes.co.kr/www/news/nation/2008/12/133_36572.html

free games and online games on pc is booming.

pc game companies are either hot,hiring or triming down.

console companies right now are either triming down,sinking or going bankuprt.

Rahul Sood said...

Haha, I didn't say PC Gaming was doomed (far from it!) I said "the GAMING PC AS WE/YOU KNOW IT is doomed".

Anonymous said...

Pc gaming takes a hit so do the hardware companies. I wonder what AMD will tell their shareholders.

AMD are in real hot water.

zobster said...

It's not very high-end gaming PCs per se that are doomed in a depressed economy, it's every and any discretionary spending proposition with exceedingly poor value. Insane gaming PCs (the "PC with four GPUs, a 2-kilowatt power supply, 16 gigabytes of memory, and a stack of hard drives")just happen to fall in that category.

There is tremendous value in the current generation of core hardware (e.g. CPU, video card, RAM). No gamer needs to buy "three $500 video cards just to play a game" nowadays - and I might add, ever.

Charles said...

High end computers aren't going anywhere. Obviously in the economic downturn less luxury products are going to be sold. But in terms of general market trends, I think Rahul has it wrong.

Many complete genres of games do not play well on consoles, both because they require a kb+m for input and because they need a computer monitor and desk chair rather than an HDTV and couch. Turn based and real time strategy games, simulation games, god games, the more complicated RPGs... they dont work on consoles. Some people confuse the general mainstreaming of gaming and popularity of Halo and Madden with a reduction in the popularity of "hardcore" gaming. I doubt thats whats happening. Even as gaming in general expands faster than interest in games like civilization, starcraft, and railroad tycoon, I think that interest in those games is still increasing at a healthy rate. That translates into demand for gaming computers.

Further, even as genres that do translate well enough onto the console are more and more developed first on the console and then for the PC, I think that the community of gamers that wants to play those games on the PC, at higher resolutions, with better textures, at higher framerates, with mods and other editing, with a more open online multiplayer system, etc, is likewise growing at a healthy rate, if not as fast as the console market.

I also think that what with MSFT and Sony willingly sacrificing many billions in both the last generation (PS2 v Xbox) and the current (PS3 v Xbox360), we've experienced somewhat of a golden age of console gaming that may not repeat itself for awhile in light of both the current economic situation and of the particular situations of both of those companies. Neither company made money last gen and neither stands to make money this time around either. On the contrary we're talking about billions of dollars in losses. In easier money times when both companies we're doing a good business that was one thing. Now, as credit is tighter, as Sony faces the collapse of its whole business, as Microsoft contemplates its slow fade to irrelevance in the light of cloud computing, Apple, Google, and others, one has to wonder if the console makers are going to waste so extravagently on the PS4 and Xbox720. That also provides more space for competition from PCs.

Anonymous said...

Great article.

Anonymous said...

Good read Rahul, I do agree with your thoughts on the gaming pc. So does this mean you have something cool coming out at CES to back this up?

Anonymous said...

I agree with blog about ridiculous HW requirements of new games, but I think there is more than that. To many new PC games invested ONLY in visuals, and not in game play, story or concepts. That's a problem. The most of new games are repetitive and simple not interesting anymore. But what if you wannt/need really best grahics available? My answer - just look through the window :) and choose good/fun story.

Usage May Vary said...

As many people note, you're talking out of your ass.

Gaming PCs are the core of modern pc gaming - they are not going to really "revolutionize" or change in any fashion because the market is pretty content with how they work. Maximum power consumption for gaming has increased in general, even as things become more efficient it basically means we can slap more in there to end up inching higher each time. (4 cores/135watt TDP, etc) This can be easily noted by watching power supply capability and efficiency over a long-term (say 5 years).

Meanwhile, gaming requirements are increasing as they always have. Guess how many people play Crysis? Lots of people had to buy new pc's just to play it. Very few games are low-pc requirement and it is usually some of the free chinese games and MMO's. That is why they are so popular.

Slashdot thankfully, knows that you're not remotely accurate and has linked you basically so we can refute everything you say. Congrats for being an asshat.

http://games.slashdot.org/article.pl?sid=08/12/24/032242

Anonymous said...

If you notice there is not alot of high end games on the pc right now like in the past.

Normaly high end games push the hardware sales.

Even blizzard doesn't deal in the high end pc games. It use to be companies such as Id soft ware and epic games.

Bill said...

Well, I certainly see that consoles would be popular since they are a turn-key solution; all you have to do is plug it in. Why all of my consoles collect dust is that I can't play FPS's with a controller. When they have real mice / keyboards for PS3 or whatever (do they already?), maybe I'll switch. Also, when you build a PC, you can take tons of parts from your current box and reuse them. With consoles (and laptops), your next model makes the old one a complete waist.

Rahul Sood said...

Dear "Usage May Vary"

As many people note, you're talking out of your ass.

Hmm, out of all the comments I don't see anyone really disagreeing with me. Except for those who didn't read the article and assumed I said "PC Gaming is Dead" which I didn't.

Gaming PCs are the core of modern pc gaming - they are not going to really "revolutionize" or change in any fashion because the market is pretty content with how they work.

I'm pretty sure I know how big the market is. Believe me, no one (or very few people) are content with "how they work". Currently the requirements for high end PCs are going down the wrong path and believe me they will have to change.

Maximum power consumption for gaming has increased in general, even as things become more efficient it basically means we can slap more in there to end up inching higher each time. (4 cores/135watt TDP, etc) This can be easily noted by watching power supply capability and efficiency over a long-term (say 5 years).

Power supply capabilities (as far as how much power they suck) have gone up, but efficiency has actually gone down. Once you trap a power supply inside a box you'll notice a sudden decrease in efficiency.

In terms of TRUE efficiency the power requirements should be going down, as well as the cost of running the device, while maintaining performance and keeping noise down.

Guess how many people play Crysis?

Not many. This is why the developer changed their path with Warhead.

Lots of people had to buy new pc's just to play it.

"Lots" of people? Oh, okay.

Very few games are low-pc requirement and it is usually some of the free chinese games and MMO's. That is why they are so popular.

Not true, all new games scale - nothing like Crysis. You'll also notice that lower PC hardware will only get better, you can thank Intel for that.

Slashdot thankfully, knows that you're not remotely accurate and has linked you basically so we can refute everything you say.

Slashdot knows everything.

Congrats for being an asshat.

..and congrats for being a hater, Happy Holidays I still appreciate you!

Cuk said...

while I read all those "console game companies are the ones going down" guys, I keep on thinking on how much money Nintendo keeps doing on this season, actually making your fanboy comments irrelevant.
Get real, PC gaming will survive but it is still an ghetto getting smaller every day

Anonymous said...

crysis sold 1.6 mill if you take a good look at the history of pc gaming hardware sales was always push by high end pc game sales here is some proof

http://www.pcgameshardware.com/aid,659651/Knowledge/Gaming_Special_The_biggest_hardware_devourers_of_their_times/

crysis sold 1.6 mill that is better than the forceunleashd going multi plat and atons of console games

Rahul Sood said...

Anonymous said...
crysis sold 1.6 mill if you take a good look at the history of pc gaming hardware sales was always push by high end pc game sales here is some proof


Yes, the history of PC gaming is that the gaming industry drove and influenced the greater volume PC industry. The hardware was always ahead of the software... but this is no longer the case. The hardware on the video card side is getting stupid - thus the reason Nvidia is adding value to their offerings via Visual Computing, and ATI jumping in with OpenCL as well.

crysis sold 1.6 mill that is better than the forceunleashd going multi plat and atons of console games

Uhh, yeah true -- Even though Crysis has moved quite a few copies of the game, it's not as simple as off the shelf retail buys. There were tons of bundle deals with Crysis and Farcry...

In reality the most profitable form of game sales is through online distribution, like Steam.

Anonymous said...

yea nintendo is doing a really great job taking out both micro soft and sony with the high production costs. Lets see micro soft lost 2 billion and sony lost 3 billion and counting.

Lets look at nintendo game sales it's poor and people get bored of it. Some devs don't even like the wii.

hardware companies will turn on them consoles because they don't make money on old hardware.

AMD is slowly sinking and it has 80% of it's hardware in them consoles.

We will see what their share holder think.

pc gaming is the backbone of the pc industry. Take allok at what people use their pc's for and you will see it's the pc gamers that buy the must hardware.

Guitar Fanatix said...

As a PC gamer, I would always build my own machine because I could piece it together for around $600 and it would have a decent cpu, ram, gpu, etc. to play modern games well.

For whatever reason, HP, Dell, and Gateway would always refuse to put a decent GFX card in their $500-750 range boxes. Honestly, PC gaming would be a much bigger industry if the average PC came with a decent GPU. The problem is that the big companies refuse to do so unless you "customize" the box, or buy some ridiculous high end box with more power than you need.

If what you're saying is that HP is going to start making some "value" gaming pc's, aka. solid GPU, midrange gfx, etc.. for around $600-750, then you've finally caught on to what gamers like myself, my friends, and most other PC gamers I know have been doing for ages.

If you want to hit a real home run, stop filling HP and Compaq PC's with junkware. Users don't want Yahoo! toolbars, AOL, antivirus trialware that's nearly impossible to take off your machine, 10 different HP programs that waste space and offer no value, and a separate HP system updater and wifi connection manager when Windows Vista offers the same features in the OS.

I bought a Compaq laptop not so long ago and it took the better part of a day to take off all the junk that HP loaded on there.

All of these are just more reasons for me to spend a bit extra, buy an iMac, and dual boot mac and windows. I get no crapware, a clean version of windows, and modern, beautiful hardware.

Anonymous said...

The mega gaming PC ($4000 to $8000) has always been a limited market. That's why they are each custom made by the few companies that offer them. That market will never die, but it will always be a niche. Not for HP, obviously.

For me, and I think most gamers, just give me a medium range machine with a MB that allows expansion. That way, *I* can decide when that 2nd graphics card for SLI is affordable or even necessary, and *I* can choose whether or not to try the killer NIC, and *I* can decide if or when to add hardware physics, or upgrade to X Fi deluxe for sound instead of using on board. And give me a CPU slot that doesn't change every two years (Dammit!) so I can at least get in one or two processor upgrades before the MB becomes obsolete.

Bob

Anonymous said...

Good riddance. You don't need a high-end PC to enjoy a good game. I'm tired of that pervading hardcore PC gamer attitude; the one that champions the PC as a gaming platform purely because you can eek out more resolution or frames-per-second than on a console if you spend more money on a high end PC. A real gamer doesn't care about fps, screen-tearing or resolution; a real gamer cares about the game. Maybe if high end PC's die out, the hardcore PC gamer will be FORCED to care about the games themselves now, instead of the performance.

Daniel Ogg said...

the "3 GPU SLI, 16 MB RAM" market is dying? frankly im utterly shocked it ever existed. SLI'ing cards doesn't even double your graphics power, probably increases it 30% to 60% max. the value for the money is just horrible. waiting a year for a video card with new architecture is a far better value, plus it gives support for higher versions of directx. i am a big gamer fan, i like all kinds of games, but i dont get why anyone would get these super PC's. i only knew of one guy who did this kind of SLI stuff and all that, he wasn't married and was a young man living with his parents, he made about 9 something an hour. now at present, there are other guys i know from work who make 12-15 an hour and have wives, so they are financially a little better off that that other dude (Except he lived with his parents). but the market for such a thing has probably been no more than 2-5% of gamers...if game developers were actually even catering to such a small market, why change now because of the economy? i dont see that 2-5% market really shrinking, these are people who really don't know the value of money and how to spend it wisely, or just obsessed with squeezing every frame beyond 75 fps that they can, even if they wont notice a difference. well good riddance to this market if it really does die, maybe manufacturers will start making cards that are more affordable. it seems if you dont spend 300 on a video card, your stuck getting something really crappy that wont do much for games released around the same time as that video card. my 7800GT video card doesn't give me a frame rate i am satisfied with even if i turn down every single graphic effect i can in games like call of duty 4 and other similar games.

Anonymous said...

Well just yesterday we were in Nirvana and today it is the apocalypse.

Hyperbole and reactionary are the defining terms of our times it seems.

I think people living through the Black Plague and Great Depression had more optimism than the entitlement generation of today. Put one or two toys at risk and its "game over people! the end is nigh!"

Anyone who predicts "the end!" of any hugely broad thing is nearly guaranteed to be wrong.

High end PC = luxury item. Contrary to what some seem to NEED to believe, luxury items arent "over" now that the economy has BEGUN to turn down.

Whatever it is that PC Gaming "will be", a high end PC will do it that much faster and look that much better.

And there is nothing wrong with that. There will always be a bleeding edge market because there will NEVER, by definition, be a TOTAL ABSENCE of wealthy people. There will ALWAYS (read that again if you dont get it the first time b/c you're too thick headed) be those who have "more".

Thats just how it is. Work hard and try to make it into that group.

I can understand how *HP* wont be investing in that market (LUCKY FOR RAHUL THAT THE GRAVY TRAIN DIDNT END *BEFORE* THEY BOUGHT VOODOO EH?! LOL)

But the market will still be there. I'm sure onec Rahul has had some options vest, and once the economy has started to find its new normal in 18 mths or so, he may even dip a toe in the water to address what is bound to be a resurgance in the "high end" a few years down the road when a new generation of kids are moving into the work force, more tech savvy then any before, and looking for the top hardware.

That will be the great irony because, at that time, Im sure we'll see a blog post from THE SAME AUTHOR about the 'great resurgance of the high end' ;-)

Anonymous said...

When you can build a computer for well under $1000 that can run even the most technically mindblowing game ever created (Crysis) at detail levels (High) and resolutions (1680x1050), it's pretty damned pointless to be spending $5000+ on something just because of the name.

Hell, as of the time when Crysis was released, it was possible to build a computer that could run it at high details for under $900.


Is the era of over-priced under-performing nonsense over? Yes. But people are still buying PC gaming hardware by the millions.

Anonymous said...

well there is not enough high end soft ware to go with them high end hardware.

Here is an article people should look at

http://www.gamasutra.com/php-bin/news_index.php?story=18843

hardware comapnies who support consoles have them self to blame.

Anonymous said...

Here is how your high end pc gamer is treated take a good look at console game companies

http://pc.ign.com/articles/873/873303p1.html

http://forums.lucasarts.com/thread.jspa?messageID=3284162#3284162

http://pc.ign.com/articles/858/858259p1.html

You can find tons stuff like this all over the net. I wish hardware companies good when they don't the kind oc money you use to. When the very backbone of the pc industry is being attacked with untruful statments.

Anonymous said...

sorry I meant to type

You can find tons stuff like this all over the net. I wish hardware companies good luck when they don't make the kind of money they are use to. When the very backbone of the pc industry is being attacked with untrueful statments.

Anonymous said...

Mr. Moore´s law works still also with the GPUs, it applies to all computer hardware. Just look beyond and see the cycles as they appear.

Anonymous said...

Bill said...

When they have real mice / keyboards for PS3 or whatever (do they already?), maybe I'll switch.

Check out this link or Google "XIM" yourself. It stands for Xbox Input Machine. It's a kludge, but it works for me like a charm on the Xbox 360.

http://obsiv.spaces.live.com/blog/cns!948789BF56FAF394!282.entry

Anonymous said...

I couldn't agree more. I consider myself a technology enthusiast, but I draw the line when "high performance" sound like an airplane taking off and heat my apartment more than the fireplace.

Purchased a new quiet, efficient Dell desktop and couldn't be happier - stuck in an aftermarket "low profile" ATI card that's fanless and throttles itself when not playing games.

It's great - sure, I don't get the "best" graphics, but half the time I find you can't tell the difference either - at least judging by the "enthusiast" screenshots I see.

It's about time. The current state of desktops will make computer games more accessible, and help the market a bit. I was shocked with I found out I could still play brand new releases on my 3 year old machine!

A few years back, I used to give up looking at computer games except for the 6-9 month period after I bought a new PC. Good for the hardware makers, VERY bad for the game developers!

Anonymous said...

I just have to ask ... What universe do you live in?

The time of "Quad SLI" isn't over, it simply never was. At most, a few hundred machines with those ridiculous specs ever existed, and most of them were owned by review sites or were built purely for 3DMark score benchmark database bragging rights.cards

Real Gamer PCs have never been more than dual video card equipped, and even that has only been popular at two times - during the reign of 3dfx, and the very recent period of extremely cheap video cards. Perhaps if you weren't one of those who could afford to casually plunk down the cash for a Quad SLI rig, you would know that.

Anonymous said...

Wow i did not realize how bad the economic situation was until now. Clearly hosting your blog on a free service is not even enough, is it really that bad you would have to use images linked to imageshack as well?

Anonymous said...

Nice article, I totally agree and good riddance to the stupid requirements.

Robert said...

Look, let's face it: high- end PC configs, just like cars, have always been a case of less-and-less extra performance for more-and-more money spent. That still won't stop people from buying or building those configs (even if just for bragging rights) although it might slow down sales some. What will happen is that in order to make up the costs of development and to keep the industry going, manufacturers (sic) will have to trickle-down those capabilities to the mainstream; in other words, just what has always happened, just faster. So-called boutique builders who have been around a while and haven't been swallowed by some large corporation (not just you Rahul; I mean Alienware and Hypersonic, among others) are fairly nimble and will survive... most of them have always made mainstream configs anyway. Online distribution isn't there to help PC builders, it's there to help game publishers, and because it treats PC game players like thieves (hey, Valve, just so you know, I didn't hack your servers to get the source for HL; I've always bought my games legit. Between you and Sony's rootkit DRM bs,) I won't play any Steam -powered or Sony SecurRom games.)
Basically what it comes down to is this: the rest of the industry will find a way to change and survive, but it won't be around the equipment paradigm or profit margin HP will want to use to justify the existence of Voodoo as a high-end brand. If you really had wanted for Voodoo to survive this kind of downturn, you shouldn't have sold it to HP. Now for the disclaimer: I've been wrong before; I hope to be so now. I don't think I will be, as least about Voodoo, and that's too bad.

Kakkoii said...

PC's as we know them aren't dying.

Companies like this are what's dying, because more and more people are learning how to put together their own PC for 100's of dollars less than what you provide.

It brings a person great satisfaction and allows them to spend even more money on better parts than they would have been able to get with their budget.

People are wising up, and thus your industry is dying :). You made money off people who lacked the knowledge. Now people are gaining the knowledge :P.

Anonymous said...

Here is a link I found this should go here with the down fall of the high end pc.

http://www.azentium.com/2008/12/01/pc-gaming-in-crisis/

Anonymous said...

Anyone can easily build a PC these days for a 1000-1500$ and run games like a beast skinning down potatoes...

500$ is the price for the "Ultra Extreme Holy Shit I'm going to burn Crysis" kind of video card such as a Radeon 4870 X2 2GB GPU.

You need to review your prices Rahul, this 1500$ PC you buy on Christmas lasts you till at least 5 years, many consoles are running AAA needy games at Medium/High while a PC with a cheap card such as a 9600GT can run a game at maximum settings with the option to scale down the game if he does not like the performance results.

A PC offers many things and will never become obselete while a console just as the Xbox 360 which only has a 5 or 6 year life span and the PS3 which has already been doomed a year after it came out.

You have your own opinion Mr. Sood, but freedom of speech does not exist on the Internet, either everybody agrees with you or otherwise period.

Andrew said...

PC's can face the fact that they can benchmark (but continue to do so), and market more than just the hardware, in order to become successful. Look at what Apple does.

Put together a notebook ('Blackbook'?) that is powerful enough for today's and near future's games. Hook it up online. Hook it up to those HD televisions and 5.1 sound systems sitting in the living room. Run Winamp, run Facebook, run movies, run games, run Wordpress, run Photoshop, run Word, run InDesign, run Premiere, run Flash, run whatever it can... all on your television. Stream music and shows on your television, using your sound system. Use duel screen for gaming. Digitally download new games, movies, shows, music, etc.

You get so much more than a console; can even get the same games, thus replacing the console. It could even crush digital cable television, as all you would need is an internet connection to get all the custom entertainment programming you desire.

The opportunities are endless with the 'gaming' pc. You just have to remember what context it sits in (more than one). The funny part is, it could be done with current technology... all it needs is a readjustment in consumer use and thinking. Not to mention manufacturing/marketing philosophies. Just make it affordable.

james king said...

Told ya so.

Think I may be wrong about the iPhone though. Apps are turning out to be better than expected and the UI is more robust than I thought.

As I always so, mobile is the way.

james king said...

Think I meant "say"

Whatever...

Go mobile.

Anonymous said...

http://www.overclock.net/hardware-news/435047-tt-rahul-sood-predicts-end-high.html

Do you guys even go to this site?
You can get so much more out of your hardware by overclocking.

Mick said...

Well if the market for Gaming is like a bell curve Wii will be hitting the sweet spot in the middle and Xbox, PS3, Voodoo and Alienware targeting the higher end of the spectrum..

Anonymous said...

Wii have medium graphics is not high end ... high end graphics nvidia ati xbox360 and ps3 are the ones refering to this article ...wii have a smal but smart margin of profits earning throw hardware sales ...
The money for the manufacturers are in the hardware because u cant pirate them, xbox360 is preferer cause of pirate games but the realiability in the hardware is horrendus, fries in 1 year is worse if ur not living in usa, not very economic but ppl prefered this instead ps3 cause the price of the new games in ps3 are very very hard to pay , so usa customers buy xbox360 twice cause they will recover their fund just not buying new original games from ps3, sony only gets money from games not from the hardware sales and thats why they create a very secure antipiracy hardware... but not ever1 is willing to pay that much specially when you know that you can have high end edge games with equally or almost equally quality high end games available in pc market, and you can have more games with the same money and plus a computer to run games decently just overclocking micro and gpu, and plus u save a lot of money not buying new games just downloading them, so yeah is not convinient to buy new games in consoles and the money is going in mayor proportion to whoever keeps the hardware sales profits, period , you need to stay with the customers wants and once the piracy is available for rich and poor what you think the rich ones will do , just save money to reinvest in bigger screens, speakers, etc, is because they have more value for their money period...

Twobombs said...

Uhm, no, no, no, and no :)

You're wrong, and here's why:

Computing used to be in the hands of the few, the tech savvy, the geeks, you know the drill.

The rest had kitchen machines, blenders and found them pretty hard to operate.

Now the ones with blenders have received the 'blessing' of the PC, while in fact they needed something with less buttons and less complicated.

In that trend the mainstream market segment will return to the likes of a blender; but the tech savvy, the geeks, the real users (TM) will remain where they're at.

Whereas they bought an AT for 25k$, a Quad SLI gaming rig @home for 5k$, in the future the real market for real users of real technology will remain.

The bubble just burst, thats all.

Now return to your regular flame throwing, a lot has changed, but then nothing has changed once the smoke clears.

Real Users use real PCs, the rest have blenders, and I'm not in the blender industry, are you ?

Anonymous said...

lets talk pc gaming pircay it's funny how game devs talk so much about pc gaming pircay. When they don't talk about console pircay.

Console pircay is so big that people make a living of it.

http://kotaku.com/5084522/epic-sinks-gears-2-piratemodder-in-court

http://kotaku.com/5127249/elspa-celebrates-first-anti+piracy-raid-of-2009

nintendolost over 1 billian to pircay on consoles
http://www.escapistmagazine.com/news/view/81462-Nintendo-Seeks-U-S-Assistance-in-Anti-Piracy-Efforts

http://news.softpedia.com/news/Almost-1-Billion-Dollars-Lost-by-Nintendo-in-2007-78918.shtml

you know gears of war 2 it was pirated even even beofor the game out.

http://www.gamedaily.com/games/gears-of-war-2/xbox-360/game-news/gears-of-war-2-pirated/6940/21592/

http://news.teamxbox.com/xbox/17901/Pirated-Copy-of-Gears-of-War-2-Hits-the-Internet/

pc gamers get stuck with drm ant the funny part is that console gamers can go and rent games. while pc gamers lose their games with drm.

http://www.bit-tech.net/news/gaming/2009/01/15/game-to-start-game-rental-service/1

this also affects pc gaming and your hardware sales.

Gaming PC said...

I think every discussion on PC gaming somehow ends up talking about piracy! It happens to all platforms and it is a topic that has existed since the days of Amiga and beyond.

Anyway, the way I see it, its going to carry on as it has been. Moores law has been right since the 60's.

PC Gaming Vs Console Gaming said...

It's interesting to see that back in 2008, there were articles such as these mentioning the strength of pc gaming... Just like now, plenty of rumours flying aroung questioning is this the death of pc gaming - heh.

I certainly don't think gaming on the PC will be dying anytime soon, even with the advanced technology of the Wii and Kinect, I still feel in terms of gameplay and depth of games, the PC has much more to offer.

There are pros and cons to both of course but I would normally look to console gaming for social interaction/family gaming moreso.